Primary Research
Primary research is a type of research that involves collecting original data directly from the source. This data can be collected through various methods, including surveys, interviews, focus groups, and observations. The main purpose of primary research is to gather new and relevant information that can be used to answer specific research questions or solve a problem.
Some advantages of primary research include the ability to collect data that is tailored to specific research needs, the ability to control the research process, and the opportunity to collect data directly from the source. However, primary research can also be time-consuming, costly, and may require specialized skills to carry out effectively.
Below are examples included in the BRMR’S Primary Research:
1. Surveys: This involves collecting data through a questionnaire that is distributed to a sample of individuals. The survey can be conducted through various methods, including online, by phone, or in person.
2. Interviews: This involves collecting data through a one-on-one conversation between the researcher and the participant. The interview can be conducted in person or over the phone.
3. Focus groups: This involves collecting data through a group discussion between the researcher and a group of participants. The discussion is usually facilitated by a moderator.
4. Observations: This involves collecting data by observing behavior, actions, or events. Observations can be conducted in various settings, including public places, classrooms, and workplaces.
Overall, primary research is a valuable tool for gathering new and relevant information that can be used to answer research questions and solve problems.
