Bureau Of Rajasthan Market Research
       
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Industries
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What BRMR DO
Loyalty and New Spend
New Customers
New Products and Services
New Market
 
Why B.R.M.R.
Fact Sheet
The IDF 4Cs Philosophy
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New Customers

Increasing penetration by attracting the most profitable new customers
Attracting new customers and taking market share from the competition is an obvious growth opportunity. However, the question of which consumers to target, and how to target them, is a complex business. Consumer behavior and brand choice can be habitual or highly considered, rational or emotive. A precise understanding of how people approach decisions in your category is vital to winning new customers profitably. he most valuable opportunities, and the most effective approaches to them.
 
 
 
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